Manage your product feeds from one place.
Datara is a tool for optimizing and distributing product feeds for e-commerce. Connect a product source, transform the data per each channel's rules, and push it anywhere — Google Shopping, Meta, Heureka, Facebook Marketplace and dozens more.
datara.tech ↗One source, many channels
Connect a product feed or database once and push the data to dozens of marketing and comparison services. A product change reflects everywhere — no exports, no manual syncing.
Data transformation rules
Every channel needs a different format. Datara has a built-in rule editor — remap categories, fill in missing attributes, tweak descriptions per channel. No code.
Product title optimization
AI suggestions to improve titles and descriptions for better conversion. See which products are pulling weight and which need work.
Automated validation
Datara checks products against each channel's spec before sending them. No more rejected products due to missing GTINs, short descriptions or wrong categories.
Per-channel performance tracking
See which products perform in which channel. Optimize budget and product portfolio based on real performance-channel data.
Scheduled imports and exports
Set sync frequency per channel — from real-time to daily. Datara makes sure a price or stock change reaches everywhere on time.
Who Datara is for
For e-commerce companies selling through multiple channels who want to stop managing feeds by hand. For performance marketing teams that need to change product attributes on the fly without waiting for engineering. For B2B distributors pushing products to multiple partners.
Where Datara stands today
Datara is currently in development. We're preparing a closed beta — if you'd like to be among the first to try it, write to us at info@brutuscore.com.
Datara exists because managing product feeds is still a manual nightmare for medium and larger online stores. Every channel wants a different format, every price change requires updates in five places, and teams lose hours each week to CSV exports and imports. Datara changes that — your product data has one source of truth and every channel updates itself.
Datara